Recently all members of the Art Directors Club of Germany had the chance to submit design proposals for the ADC festival campaign 2021. This year´s theme is "Superpower creativity – always finds a way". The following concept was created in collaboration with a former fellow student. In Our view creativity is like a colorful and super strong gravitation that pulls everything in its direction.
In the end we didn´t won the pitch, but it was a pleasure to participate and we have received very positive feedback.
We created a few animation shorts to illustrate our concept. In the beginning you see immobile black and white shapes that symbolize areas with no creativity.