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CONCEPT
Rituals have always been part of people's lives. Many years ago, they served religious purposes, nowadays it is more about physical wellbeing and beauty. But they all have one aspect in common: They give us the feeling of security.
Many people have such a big need for security that they aligns their entire lives according to them. This animation makes fun of this phenomenon in form of a YouTube-tutorial focusing on the latest trend "MealPrep". It's a kind of a ritual, where meals were prepared in boxes for the whole week, in order to reduce calories and save time.
